Think. Code. Design. Make. Question.
[This post is inspired by notes from a talk by Douglas Atkin (currently at AirBnB) about his work with cults, brands and community.] We all go through life feeling like we are different. When you find people that are different the same way you are, that’s when you decide to join. As humans, we each …
Continue reading "Why Do People Join and Stay Part Of a Community (and How to Support Them)"
Today during a video conference meeting at work I found myself getting really strong non-verbal cues from all of the people in the meeting. There were small nuances to people's body language that allowed me to often understand how they received what was being said, read more into what they were saying and get a …
I've recently returned from living 6 months in Denmark. While there I was exposed to a phrase: "Der er ikke noget der hedder dårligt vejr kun forkert påklædning." which translates to something like "There is no such thing as bad weather, only wrong gear" While there are mixed opinions on whether this is 'True' it …
Continue reading "There is no such thing as bad weather, only wrong gear"
I recently traveled from Denmark to Norway. Here are three great examples of desire paths, service design and branding that I saw while doing the traveling part of the trip. DSB is the biggest Danish railway provider. They have a very easy to use phone app that let's you purchase tickets, use your phone as …
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We get nested in our ideas. We develop self confirming biases that validate our ideas. We become attached to the idea itself, in its perfect form in our mind. The idea needs to interact with the world to become a reality. Yet, we don’t focus on that interaction – it’s taken for granted. That interaction …
Continue reading "Having the Idea And Communicating the Idea Are Not Two Different Things"
We all know those, often long and confusing, letters we get in the mail from a government agency. Now put yourself in the shoes of someone in a foreign country who lacks proficiency in the county's main language because they are new. Those letters just got a whole lot worse. Navigating a government system in …
[Based, in part, on Marketing Communications by Patrick De Pelsmacker] Integrated Marketing Communications (IMC) is a popular term in marketing today. It generally describes having synergy and consistency across all communication channels, both internal and external. But to really understand this idea I want to explore the context and the barriers to IMC. IMC came into …
I'm taking an online course called The Secret Power of Brands. During our second week we had a written assignment that asked us to explore the question of whether a brand should hold on tight (have strict control) or let go (give away control) of their brand. It is a very interesting question and below …
Startup Weekend is an experience I would recommend for anyone. It will not be an easy weekend but you will learn an incredible amount and have a once in a lifetime experience. You have 54 hours to work with a team you probably don't know and go from idea to reality with a business plan. …
During my Integrated Marketing Communication course in the MSc Marketing program at Aarhus University, the class was divided into groups to work on the Ad Venture marketing case competition from the EU. My group was one of the top in the class and was sent on to make 1 of 2 submissions for Aarhus University …
Continue reading "Ad Venture Case Competition – Get Hooked!"
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