Desire Paths, Service Design and Branding when traveling from Denmark to Norway

I recently traveled from Denmark to Norway. Here are three great examples of desire paths, service design and branding that I saw while doing the traveling part of the trip. DSB is the biggest Danish railway provider. They have a very easy to use phone app that let’s you purchase tickets, use your phone as […]

Integrated Marketing Communication

[Based, in part, on Marketing Communications by Patrick De Pelsmacker] Integrated Marketing Communications (IMC) is a popular term in marketing today. It generally describes having synergy and consistency across all communication channels, both internal and external. But to really understand this idea I want to explore the context and the barriers to IMC. IMC came into […]

Ad Venture Case Competition – Get Hooked!

During my Integrated Marketing Communication course in the MSc Marketing program at Aarhus University, the class was divided into groups to work on the Ad Venture marketing case competition from the EU. My group was one of the top in the class and was sent on to make 1 of 2 submissions for Aarhus University […]

How Should a CEO Respond to Emails

This is about, one of my favorite things: touchpoints. Every interaction someone has with your product/service is a touchpoint. It is an opportunity to communicate value, build loyalty and grow brand. Recently I moved to Denmark for a few months. Being my first move to a new country, not everything goes smoothly. I did not […]

Yogi Tea: Branding and Service Design

Yogi Tea is a popular tea brand found at places like Trader Joe’s, Whole Foods and more. They have great tea blends/flavors and there is nothing particularly special about the product – it is organic but it is not the only one. So how does Yogi Tea differentiate itself? It’s at the intersection of branding […]

One of My Favorite Examples of Story Telling In Design

The last thing I would think of as an example of good story telling is product packaging. But then, why not? Products have to tell a story. In Whole Foods recently I happened to pick up a bottle of Columbia Gorge Organic Juice. (It was delicious if you are wondering.) I noticed a yellow stripe, […]